Aegean Teal Bedroom
Back in December, as the paint pros at Benjamin Moore began to build a case for their 2021 Color of the Year, they were one step ahead of the rest of us. "We were talking a lot about the kitchen," recalls Andrea Magno, director of color marketing and development at the paint brand. "About how more people were opting to stay at home." And boy were they onto something. In early March (for those of us Stateside), life as we knew it ground to a halt as the coronavirus pandemic hit, demanding that anyone who could swing it, do just that—stay home. But the narrative Magno and her team had already honed, which revolved around simple, everyday pleasures and the heightened importance of the domestic environment, held strong.
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They had landed on an adaptable blue-green that felt as inviting and soothing as the sea: Aegean Teal. "We were gravitating towards colors that had this organic, natural, rooted sensibility," explains Magno. The director and her team imagined the paint being used in the kitchen—coloring cabinets or being splashed across an island. But Magno, who calls the shade "a bridge between cooler colors and warmer colors," sees myriad ways to use the hue. She suggests it for a living room or bedroom, dressed up in a high-gloss finish on a bookcase, or as a welcoming burst of color on a front door. "It has presence [and] personality—you're drawn to it," explains Magno. "It has that soothing feeling that we're looking for; it's uplifting."
Aegean Teal joins 11 other shades to make up Benjamin Moore's Color Trends 2021 palette. "They [all] have this sunbaked quality. It's almost like you left them out in the sun and they ripened," Magno says of the shades. And they all play well together. Aegean Teal, for example, is an easy match with Gray Cashmere, or more unexpected tones like Rosy Peach or Chestertown Buff. The other selected tones include Atrium White, Muslin, Foggy Morning, Beacon Hill Damask, Potters Clay, Amazon Soil, Kingsport Gray, and Silhouette.
Aegean Teal is a versatile tone that works in many interior settings. On the wall is Muslin.
Photo: Courtesy of Benjamin MooreFor Magno and her colleagues, the 2021 campaign was about highlighting the simple pleasures that have gotten many people through a trying year—fresh produce, long walks, baking bread, and a new crafting practice. "The home became this super-important place where you could find little moments of joy that change your mindset," she explains.
The same back-to-the-basics approach has extended to Benjamin Moore's big Color of the Year reveal. The brand has typically fêted the unveiling with a wild bash in New York City—at the Guggenheim Museum, the New York Public Library, or the glamorous, Philip Johnson–designed Grill and Pool Room in the Seagram Building. But with such large gatherings off the table for the foreseeable future, the paint brand has announced the news virtually, reaching a much broader international audience than usual and opening up the conversation to color enthusiasts across the globe.
"In the beginning of the process we were talking about community," Magno explains. "And now we can bring together this community of people who love color, love design, are excited to talk about it." Thousands of attendees from near and far will tune in from the comfort of their own homes.
Rosy Peach, shown inset, and Amazon Soil also made the Color Trends 2021 palette.
Photo: Courtesy Benjamin MooreChestertown Buff glows beneath one interior staircase.
Photo: Courtesy of Benjamin MooreSource: https://www.architecturaldigest.com/story/benjamin-moore-unveils-its-2021-color-of-the-year
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